update table set
b = case when a = 1 then 2 else b end,
c = case when a = 1 then 3 else c end,
d = case when a = 1 then d else 2 end,
e = case when a = 1 then e else 3 end
編集
あなたのコメントによると、これを試してください:
update table set
datefield_a = case when field_a = 1 then now() else datefield_a end,
datefield_b = case when field_a <> 1 then now() else datefield_b end