MySQLは最高値でDISTINCTを選択します

SELECT 
    p.*
FROM
        product p
    INNER JOIN
        ( SELECT 
              magazine, MAX(onSale) AS latest
          FROM
              product
          GROUP BY 
              magazine
        ) AS groupedp
      ON  groupedp.magazine = p.magazine
      AND groupedp.latest = p.onSale ;