SELECT Merchant.Product, Merchant.Name, Merchant.Price
FROM a_table AS Merchant
JOIN
(
SELECT Product, MIN(Price) AS MinPrice
FROM a_table
GROUP BY Product
) AS Price
ON Merchant.Product = Price.Product
AND Merchant.Price = Price.MinPrice
2つのマーチャントが同じ低価格、低価格の場合、2行を返します。